How To Segment A Keyword List Into Sub-topics.

I have a customer that has a medical billing company, They also do medical transcription. Here is a key word list for the company.

Keyword List
Electronic medical billing
EMR software
Free Medicaid eligibilty
Medicaid eligibilty
Medical billing
Medical billing companies
Medical billing company
Medical billing service
Medical billing services
Medical billing software
Medical claims billing
Medical insurance billing
Medical transcription
Medical transcription companies
Medical transcription company
Medical transcription service
Medical transcription services
Online medical billing

Divide Keywords into Sub Topics
You want to pick out the primary keywords with high relevancy and high search volume for your main pages. In this example they would be:
Medical transcription
Medical billing
Medical billing software
Medicaid eligibility
Medical billing company

Next you set up the sub topic lists around them.

Medical transcription
Medical transcription
Medical transcription companies
Medical transcription company
Medical transcription services
Medical transcrition service

Medical billing
Electrinic medical billing
Medical billing
Medical claims billing
Online medical billing

Medical billing software
EMR software
Free EMR software
Medical billing software

Medical billing company
Medical billing companies
Medical billing company
Medical billing service
Medical billing services

Medicaid eligibility
Free Medicaid eligibility
Medicaid eligibility

You now have five sub-topic lists. You need to determine 5 competitiors for each sub topic list. You can go through the work of tracking the 5 competitors for each search engine or you can use a free SEO tool called Traffic Travis. This will give you a overview of the strongest SEO sites in your niche. You need to check out each SEO keyword for SEO competition.

You must understand just how difficult is will be to rank for each sub-topic to help you make a educated decision. The SEO ratings are not considered hard numbers because it is difficult to determine how to beat some of the top dogs. Your goal is to understand what the competition is doing and figuring out if you can do it better to rank higher.

This article is written by John Arend, the author of Google-Keywords.org. The site is dedicated to helping marketers find the ways needed to get to the top of Google with the use of the Google SEO Success Steps